Marketing Jobs, Marketing Jobs description, Training, Courses, Certification, Salary

Marketing department is an essential department of every company. For every company has to be able to market its products in this era of cut throat competition. Marketing is essential in order to make your products reach out to the common man. Marketing professionals work in order to bring out innovative marketing strategies in order to increase the sales of the company thereby resulting in greater revenues. Marketing is essential in certain companies like the FMCG companies and the consumer durables company.

Marketing professionals should have good communication skills and also a creative and an innovative mindset in order to come up with marketing strategies that are effective and successful in getting the desired results for the particular company.

Marketing Job Description

The Marketing job description which is generally assigned to people working in this industry is given below.

To report to the marketing manager or the senior management team and inform him about the marketing strategies and the sales operations being carried out by the marketing team.
To carry out promotional campaigns and other publicity campaigns in order to market the product and hence increase the revenues through sales for the company.
To Formulate, organise and coordinate marketing strategies as well as marketing activities and policies
To promote and publicise products and services, working with advertising, publicity, sales and promotion managers.
Make use of sales forecasting and strategic marketing to ensure the sale and profitability of products, or services by analyzing business developments and keeping a watch on current market trends.

Education Requirements for Marketing Jobs

In order to get a Marketing job in a reputed firm there are a certain requirements which need to be fulfilled by the candidate. They are as follows:

Bcom or other degrees : A degree in Commerce or any other related field as the major subject from a recognized university or college is preferred.
Masters degree: A Masters degree in any field from a reputed college is also accepted at a large number of firms.
Retail management course.
MBA (Marketing or Sales): A Masters of Business Administration degree with specialization in Marketing can give a Marketing candidate an edge over the others.

Skills needed for getting an Marketing job

In order to get a Marketing job in a reputed company, any Marketing job seeker must possess the following set of skills:

Effective expression of ideas: An efficient Marketing professional should be able to convey information and ideas effectively.
Flexible approach: It is very important for any Marketing professional to be able to adapt himself to constant changes in this sector.
Communication skills: As the Marketing job profile includes a large amount of communication, it is imperative to have oral communication skills as well as written communication skills.
Creative skills: In the dynamic environment, a Marketing professional is expected to possess creative skills and keep reinventing himself.
People skills: A Marketing professional should be able to communicate as well as interact with other working professional including colleagues as well as clients of the company.
Organisational skills: As the Marketing job includes organizing work it is necessary to have good skills in this department.

Training and Certification

There are a large number of training as well as the certification courses that are offered to Marketing. These short term courses are offered by a large number of institutes.

Theoretical as well as practical training can be taken on various topics out of which a few are:

English language certification like Business English certification offered by the Cambridge university or TOEFL Test of English as a foreign language.
Public speaking or communication skills course.
Personality development training
Speed reading and comprehension training
Training in sales or event marketing.

Also See: Marketing Resumes

Marketing Job salary

The salary received by a Marketing professional is pretty good though it may vary from one organisation to another organisation. As and when your experience increases in the organisation or in the Marketing industry, your salary will also rise.

Beginner (0-1 years of experience)

Monthly: Rs.15,000 to Rs.18,000

Annual: Rs.1.8 lakhs to Rs.2.16 lakhs

Professional ( 2-3 years of experience) :

Monthly: Rs. 18,000 to Rs. 30,000

Annual: Rs.2.16 lakhs to Rs. 3.60 lakhs

Marketing Manager professional ( 5 and above years of experience)

Monthly: Rs. 30,000 to Rs. 50,000

Annual: Rs.3.60 lakhs to Rs. 6.00 lakhs

Cities to look for Marketing jobs

Marketing jobs are easily available all across the country though most of the Marketing companies in India are locates in the following cities where it will be easier to find a Marketing job- Mumbai, Delhi, Chennai, Pune, Hyderabad, Gurgaon, Bangalore, Chandigarh, Kolkatta and Ahmedabad.

Marketing Job Outlook

Marketing has become essential not just for the company to grow but also for it to survive in these competitive times. Marketing professionals form a part of several companies. Every year companies recruit thousands of marketing graduates fresh from their management courses. A large number of graduates are also needed to take case of the marketing as well as the related sales operations. Marketing professionals are sought after various industries so that they can come up with innovative and creative marketing strategies that are effective in wooing the customers.

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| March 31st, 2009 | Posted in Sales Jobs |

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Marketing Jobs, Marketing Jobs description, Training, Courses, Certification, Salary

Also See: Marketing Resumes

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